Jobs and CareersWhen a tool is inspired by a clever acronym, you've got to wonder how robust it actually is. SMART goals are specific, measurable, achievable, relevant and time-bound. Sounds great, but that's actually not enough.
Is it a good goal, or a 'should' goal?
Lots of business goals end up in business plans because of 'should'. People think, everyone else is focused on customer satisfaction, so I should too. Or they see their peers setting goals like becoming a million dollar business, or having a hundred opportunities in the pipeline, and 'should' signs them up to these goals too.
How many of your goals came out of feeling that you should? One goal you truly want is more valuable to your business than a dozen you feel ho-hum about.
If a goal doesn't compel you, then it will burden you.
If you want to change something, which is what having a goal presumes, you have to feel a white heat of desire, as Napoleon Hill describes in 'Think And Grow Rich'. Setting goals means you're changing something. And change, quite frankly, is very difficult to initiate and even harder to sustain.
Without the raw energy of desire, you simply won't have enough emotional fuel to sustain the focus and stick-to-it-ness to pursue your goals. Without desire, your goals will fall off your radar, they'll elude you and punish you with feelings of guilt, failure and despondency.
To evoke that white heat of desire, you need more than a bland and clinical goal statement.
How inspiring is this: Increase new leads to 25 per week by December 2009?
Yaaawwwwn. Sure, it's specific and measurable and achievable and relevant and time-bound. But do you feel any emotion stirring in you as you read it? Do those words excite you? Do they compel you to act in pursuit of the goal? Do they paint a vivid picture of how your business will be so much better when the goal is reached?
Well, what about these words: By December 2009, each week at least 25 enthusiastic and curious customers-to-be give us the opportunity to knock their socks off with our free email tips that rock their world?
To evoke that white heat of desire, write your goals with vivid, sensory-rich words.
You'll use more ink, and your business plan might go an extra page longer. But filled with sensory-rich and compelling goal statements, it won't be sitting on the shelf gathering dust. It will be a daily reminder and inspiration of the awesome future you're creating. And it will do what it should: keep you focused on creating and sustaining the change you really want.
TAKE ACTION:
Take another look at your business goals, particularly the ones you're not making any progress toward, and give them a sensory make over to evoke your desire.
Stacey Barr is a specialist in performance measurement, helping micro and small business owners to move their business results from where they are, to where they want them to be, using powerful, transformational measures. To grab your free copy of Stacey's Special Report "7 Clues to Measure What Matters In Micro & Small Business", visit http://www.staceybarr.com/smallbusiness
By Stacey Barr
======================================
Set Your Goals So They Are Reachable
By Rodney Todd
With the way that the economy has took a turn for the worse, a individual that is in the job market or maybe starting your own business, a person should not set goals that are not attainable. Whenever a person does this, at the beginning it is very tough and sometimes seems impossible. A successful person never gives up, and has probably faced defeat on several occasions. A successful person has to learn how to accept defeat and learn from it. A person's mindset must always remain upbeat. Never let a defeat get you down. Don't expect not to achieve your goals. Always expect to achieve more than you set for yourself.
When you set a goal, don't let family members, friends, or anyone else help you set your goals. They can make them un-reachable. Don't let anyone try to make you someone else. Nobody is the same. What you have to offer is completely different from the next person. Always let yourself set the goals. You know what you can and can not achieve. You always have yourself in perspective and no one else does.
Don't underestimate what you can do. You could be afraid of failure. You should always be optimistic. If you think that you are going to fail, then it might stop you from taking a shot and having enough confidence to achieve what you need to. If you always underestimates what you can do, it will actually make your progress not go as fast. If the goals are not reachable, and you never complete them, this can ultimately lead to you not succeeding. You always want everything reachable, because if you reach what you set you to do, then it gives you a sense of pride. Always stay upbeat, because this will ultimately help you succeed. A person is going to stumble, but you need to know that it is a learning process on the way to success.
Rodney Todd is part of a top internet marketing team of mentors, and has a passion for helping others achieve their goals, dreams and aspirations. To learn more about Rodney Todd go to http://www.christmentor.com
Is it a good goal, or a 'should' goal?
Lots of business goals end up in business plans because of 'should'. People think, everyone else is focused on customer satisfaction, so I should too. Or they see their peers setting goals like becoming a million dollar business, or having a hundred opportunities in the pipeline, and 'should' signs them up to these goals too.
How many of your goals came out of feeling that you should? One goal you truly want is more valuable to your business than a dozen you feel ho-hum about.
If a goal doesn't compel you, then it will burden you.
If you want to change something, which is what having a goal presumes, you have to feel a white heat of desire, as Napoleon Hill describes in 'Think And Grow Rich'. Setting goals means you're changing something. And change, quite frankly, is very difficult to initiate and even harder to sustain.
Without the raw energy of desire, you simply won't have enough emotional fuel to sustain the focus and stick-to-it-ness to pursue your goals. Without desire, your goals will fall off your radar, they'll elude you and punish you with feelings of guilt, failure and despondency.
To evoke that white heat of desire, you need more than a bland and clinical goal statement.
How inspiring is this: Increase new leads to 25 per week by December 2009?
Yaaawwwwn. Sure, it's specific and measurable and achievable and relevant and time-bound. But do you feel any emotion stirring in you as you read it? Do those words excite you? Do they compel you to act in pursuit of the goal? Do they paint a vivid picture of how your business will be so much better when the goal is reached?
Well, what about these words: By December 2009, each week at least 25 enthusiastic and curious customers-to-be give us the opportunity to knock their socks off with our free email tips that rock their world?
To evoke that white heat of desire, write your goals with vivid, sensory-rich words.
You'll use more ink, and your business plan might go an extra page longer. But filled with sensory-rich and compelling goal statements, it won't be sitting on the shelf gathering dust. It will be a daily reminder and inspiration of the awesome future you're creating. And it will do what it should: keep you focused on creating and sustaining the change you really want.
TAKE ACTION:
Take another look at your business goals, particularly the ones you're not making any progress toward, and give them a sensory make over to evoke your desire.
Stacey Barr is a specialist in performance measurement, helping micro and small business owners to move their business results from where they are, to where they want them to be, using powerful, transformational measures. To grab your free copy of Stacey's Special Report "7 Clues to Measure What Matters In Micro & Small Business", visit http://www.staceybarr.com/smallbusiness
By Stacey Barr
======================================
Set Your Goals So They Are Reachable
By Rodney Todd
With the way that the economy has took a turn for the worse, a individual that is in the job market or maybe starting your own business, a person should not set goals that are not attainable. Whenever a person does this, at the beginning it is very tough and sometimes seems impossible. A successful person never gives up, and has probably faced defeat on several occasions. A successful person has to learn how to accept defeat and learn from it. A person's mindset must always remain upbeat. Never let a defeat get you down. Don't expect not to achieve your goals. Always expect to achieve more than you set for yourself.
When you set a goal, don't let family members, friends, or anyone else help you set your goals. They can make them un-reachable. Don't let anyone try to make you someone else. Nobody is the same. What you have to offer is completely different from the next person. Always let yourself set the goals. You know what you can and can not achieve. You always have yourself in perspective and no one else does.
Don't underestimate what you can do. You could be afraid of failure. You should always be optimistic. If you think that you are going to fail, then it might stop you from taking a shot and having enough confidence to achieve what you need to. If you always underestimates what you can do, it will actually make your progress not go as fast. If the goals are not reachable, and you never complete them, this can ultimately lead to you not succeeding. You always want everything reachable, because if you reach what you set you to do, then it gives you a sense of pride. Always stay upbeat, because this will ultimately help you succeed. A person is going to stumble, but you need to know that it is a learning process on the way to success.
Rodney Todd is part of a top internet marketing team of mentors, and has a passion for helping others achieve their goals, dreams and aspirations. To learn more about Rodney Todd go to http://www.christmentor.com
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