Jobs and CareersPrimadona Lowongan Bernama Iklan Online
Internet memang bukan lagi barang baru. Nyaris semua orang di dunia (kurang lebih satu miliar) sudah terkoneksi dengan teknologi ini. Bahkan tak sedikit pula yang ketagihan. Mereka terkoneksi untuk mengetahui informasi ilmu pengetahuan, interaksi sosial, lowongan kerja, iseng menghabiskan waktu, mencari tahu perkembangan artis idola, bahkan mencari teman masa kecil.
Teknologi internet mampu mengangkat potensi kebutuhan koneksi manusia sebagai mahluk sosial. Kebutuhan koneksi sampai ke mancanegara membutuhkan waktu dan biaya besar. Tapi dengan internet, semuanya bisa teratasi. Di saat bersamaan bisa berinteraksi jarak jauh dengan bantuan internet. Jarak dan waktu tidak lagi jadi rintangan. Sudah pasti, dengan sarana internet pula, menjadi lebih dinamis. Pelaku usaha yang tidak memanfaatkan sarana ini, bakal rugi besar. Mereka yang cerdaslah memanfaatkannya sebagai sarana promosi dan pemasaran yang memikat.
Meskipun jumlah iklan di internet belum sebanyak televisi, tapi kepedulian konsumen terhadap iklan di internet jauh lebih besar. Penonton televisi relatif lebih sering mengabaikan iklan ketimbang pengguna internet. Apalagi sejak ada video online. Pemasangan iklan kini makin menjamur. Melalui video online, produsen tetap terhubung dengan konsumen.
Melansir wordpress, belanja iklan via video online baru mencapai 198 juta dolar AS. Sementara belanja iklan di televisi meraup 48 miliar dolar AS. Tapi tunggu saja, ke depan bukan mustahil angka belanja iklan video online akan mendominasi belanja iklan. Bahkan Jerry Yang, CEO Yahoo, mengatakan, pihaknya menargetkan perolehan pendapatan dua kali lipat dalam empat tahun mendatang dari iklan online.
Riset eMarketer Inc menyebutkan, pasar iklan internet berkembang pesat, terutama di kalangan muda. Tahun 2005 meningkat 33 persen menjadi 12,9 miliar dolar AS. Perusahaan riset comScore Networks Inc mencatat, situs search engine mampu menarik 66 persen pengguna internet yang melakukan pencarian lokal. Sementara data Yellow Pages hanya diakses 34 persen pengguna.
Perusahaan riset lainnya, Kelsey Group memperkirakan, sebelum 2008, dana 3,8 miliar dolar AS akan berpindah dari Yellow Pages ke iklan online. Ini disebabkan Yellow Pages terkesan kuno. Pencari iklan dibuat susah dan membuang waktu membolak-balik buku tebal hanya untuk mencari nomor telepon restoran atau agen tiket perjalanan. Melalui online, orang akan lebih mudah mendapatkan informasi seperti itu. Ini pula yang diincar Microsoft. Bisa dibilang, Microsoft kalah dari Google menggaet iklan online.
Apalagi Microsoft kalah berebut membeli DoubleClick dengan Google. Itu semakin menunjukkan ketertinggalannya dalam persaingan merebut pasar iklan online. Makanya, dia mencari rekanan untuk bisa berkolaborasi guna memenuhi ambisia mengalahkan Google. Siapa lagi yang bisa digaet selain runner up, Yahoo? Tak salah memang memilih Yahoo yang benar-benar memahami pangsa pasar iklan di AS, Inggris, Jepang, Hongkong dan negara lain. Yahoo juga mengembangkan teknologi Mindset, sebuah program yang mampu menampilkan grafik yang memberi tahu Yahoo apakah pengguna internet sedang mencari produk atau sudah hampir membelinya. Canggih kan?
Menurut laporan Abriton Inc dan Edison Media Reasearch, setiap pekan, 20 juta pengguna internet mengklik video online. Angka itu mendekati jumlah pemirsa American Idol, acara unggulan Fox Broadcasting Co. Di AS saja, selama 2007 belanja melalui iklan online mencapai 25,5 miliar dolar AS, seperti dikemukakan IDC dalam surveinya. Pada kuartal keempat 2007, keuntungan melalui iklan online naik 28 persen menjadi 7,3 miliar dolar AS.
Semiliar manusia yang terhubung ke dunia internet memang potensial bagi pasar iklan. Bukan lagi masalah jumlah, tapi bagaimana pesan iklan bisa sampai dan benar-benar menarik perhatian pemirsa. ***
--------------------------------------------------------
source: artikel Republika
============================================
How To Quit A Job?
Leaving a job is often a difficult step. Sure, there is the exciting opportunity to do something different, but if have been with an employer for over a year this can become an emotional step. People leave jobs for various reasons. The old job might just plain and simple suck. The pay is lousy and the boss is behaving like a dictator of a 3rd world country. Or the job might be target of outsourcing and the employee is pro-active by looking for his/her own way out. Or the job is a dead end.
No opportunity and the daily routine is boring. It could also be that the immediate co-workers and managers are just not as nice and that there is no great work relationship that makes the employee to love to go to work. A not so exciting job can still be a great place to work if you have great co-workers and managers around. Work is about money, but the socializing part is important, too. We're not trying to get into the reasons for leaving a job here for the matter of this article. However - we want to concentrate on the actual part of resigning from a job. And again - there are several different ways of leaving a job. If you absolutely do not care about your old job you could just leave but this step can have severe impact on your career down the road. Keep in mind that employers like to check the places you worked at before they want to hire you.
These sins of the past might come back and hurt your reputation. "Oh, he left that job without any notice. What if he does the same thing to me?" - This could be just one thought a new employer might have. Depending on the job a one week or two week notice should be given. In some cases 3-4 weeks can be appropriate. As higher you get up in the ranks this might be the way to go. An executive leaving a company without taking care of a proper transition might hurt himself if the company gets into problems afterwards and this becomes public knowledge. Treat the employer fair and do not burn any bridges. In the long run this will be the best decision an employee can make.
When resigning you should be prepared to avoid unnecessary stress. In most cases resigning is a stressful event. A well prepared employee can take some stress out of this big step with proper planning. Write a 2 or 3 line letter of resignation. Nothing fancy. Try not to explain why you leave. Just state that you are resigning from your position and let the company know what your last day at work will be. Sign the letter and hand it to the manager you are resigning to. Do not just turn over the letter and walk away.
Say that you are resigning and then hand over the letter of resignation. Be prepared to answer questions why you are leaving. Do not make up things. Prepare a quick list of pain points if needed. You might even help your co-workers by giving constructive feedback about certain situations and problems. I personally recommend never to mention the word money as the main reason of leaving. If things come down to money if often gets dirty.
Eventually be prepared for an immediate counter-offer during your resignation. Some companies try to fix the problem of an employee leaving by throwing more money at him/her. Or they want to buy time and pretend giving you more money. They give you more money but work on your replacement at the same time. Things might also work out Ok for a while but when the going gets tough and it comes to layoffs the guy who took the counter-offer might be one of the first ones to be let go because of the cost factor. I see only one situation when it can be good or Ok to accept a counter-offer. Say you are leaving because of the work environment and you are able to point out problems and issues.
Some employers are blind about these things and just don't realize how employees feel about certain things. Suddenly a good employees leaves and the issue comes to the surface. Some employers are willing to fix the issue and these are rare situations a counter-offer can be accepted. Still - the employee has to carefully evaluate the situation. It is important to know who you are dealing with from a personal side. Can you trust the employer?
Sometimes a counter-offer can come up during the last few days at a company or shortly after the last day. We have seen cases when counter-offers were made within 60-70 days after the employee left. These situations are not good. I highly recommend not to accept such a counter-offer no matter how tempting the offer is. The employee has to keep in mind that he/she already left. This mark will always stick. One day the employer might be in a different situation and has to decide who to let go first. Will it be the loyal employee who is with the company for 8 years or is it the "Gung-Ho" who left just to be lured back by money and who eventually leaves again if the next employer is willing to hand out even more cash? Make a bet ....
These are just a few things to keep in mind when thinking about resigning from a position. Be prepared. Be strong. Change can be very good for your career. ***
------------------------------------------------------------
by Christoph Puetz
About the author: Christoph Puetz is a successful entrepreneur and international book author. Websites of Christoph Puetz can be found at http://www.bestcreditresources.com and at http://www.webhostingresourcekit.com
================================================
Experience Overrated
Why is it a good idea to determine your worth? Whether you plan to stay at your current job or seek employment elsewhere, your assessment of your worth can become a bargaining chip should you choose to negotiate for higher compensation. It s a reference point on your way to improving not only your standard of living but your sense of self as well.
There are many ways your worth is determined for a particular job. One way is to look at your current earnings. That will at least tell you how your boss or company views your worth. Another way is to find out what the average job salaries are for people performing the same functions as you. Still another approach is to use a salary calculator to look at a salary comparison based on several factors including industry, geography and of course the level of the position itself. If you are interested in that approach, salary.com has a neat formula for calculating salary.
You can go to their site for more information: http://www.salary.com/home/layoutscripts/homl_display.asp If you want to make a lot of money, I suggest you look to your true worth. In most cases, your true worth is far greater than your current compensation. Your worth can be defined by what you bring to the table that is unique and valuable. Look at the skills, strengths, core competencies, marketable assets and accomplishments you can declare as your own. This is what describes your uniqueness. It is what differentiates you from the crowd.
Keep in mind that no other person possesses these same unique gifts. The things in life that are rare tend to be worth more than those things that are bountiful in nature. Extending this concept further, the rarest thing is a one-of-a-kind, which is priceless. There is nothing else like it. Have I just described you? Having said that, what number would best describe your worth? Once you have arrived at a number, communicate this with your spouse or best friend for validation. You may be surprised by their response.
Salary negotiations based on your true worth take on a whole new dimension. No, you probably won t be compensated one million dollars; however, I have seen twenty to forty thousand dollars added to starting compensation through aggressive negotiations. It is common to negotiate signing bonuses, stipulations calling for substantial six-month performance-based increases, several weeks of additional vacation time and many other perks. You have probably worked very hard to come to this point, so why stop short of getting what you truly want, and deserve. Wouldn t you rather be compensated on the basis of what you re worth than on some arbitrary figure designed to keep the status quo?
Remember, what you receive now becomes your benchmark for future positions. Go for what you are worth your life will never be the same! ***
------------------------------------------------------
David Richter
About the author: David Richter is a recognized authority in career coaching. His extensive knowledge and experience gained from many years in recruitment, outplacement and career management has allowed David to formulate powerful strategies anyone can use to secure interviews and receive offers. David holds Masters in both Engineering and Counseling Psychology. Visit: http://www.procareercoach.com
Internet memang bukan lagi barang baru. Nyaris semua orang di dunia (kurang lebih satu miliar) sudah terkoneksi dengan teknologi ini. Bahkan tak sedikit pula yang ketagihan. Mereka terkoneksi untuk mengetahui informasi ilmu pengetahuan, interaksi sosial, lowongan kerja, iseng menghabiskan waktu, mencari tahu perkembangan artis idola, bahkan mencari teman masa kecil.
Teknologi internet mampu mengangkat potensi kebutuhan koneksi manusia sebagai mahluk sosial. Kebutuhan koneksi sampai ke mancanegara membutuhkan waktu dan biaya besar. Tapi dengan internet, semuanya bisa teratasi. Di saat bersamaan bisa berinteraksi jarak jauh dengan bantuan internet. Jarak dan waktu tidak lagi jadi rintangan. Sudah pasti, dengan sarana internet pula, menjadi lebih dinamis. Pelaku usaha yang tidak memanfaatkan sarana ini, bakal rugi besar. Mereka yang cerdaslah memanfaatkannya sebagai sarana promosi dan pemasaran yang memikat.
Meskipun jumlah iklan di internet belum sebanyak televisi, tapi kepedulian konsumen terhadap iklan di internet jauh lebih besar. Penonton televisi relatif lebih sering mengabaikan iklan ketimbang pengguna internet. Apalagi sejak ada video online. Pemasangan iklan kini makin menjamur. Melalui video online, produsen tetap terhubung dengan konsumen.
Melansir wordpress, belanja iklan via video online baru mencapai 198 juta dolar AS. Sementara belanja iklan di televisi meraup 48 miliar dolar AS. Tapi tunggu saja, ke depan bukan mustahil angka belanja iklan video online akan mendominasi belanja iklan. Bahkan Jerry Yang, CEO Yahoo, mengatakan, pihaknya menargetkan perolehan pendapatan dua kali lipat dalam empat tahun mendatang dari iklan online.
Riset eMarketer Inc menyebutkan, pasar iklan internet berkembang pesat, terutama di kalangan muda. Tahun 2005 meningkat 33 persen menjadi 12,9 miliar dolar AS. Perusahaan riset comScore Networks Inc mencatat, situs search engine mampu menarik 66 persen pengguna internet yang melakukan pencarian lokal. Sementara data Yellow Pages hanya diakses 34 persen pengguna.
Perusahaan riset lainnya, Kelsey Group memperkirakan, sebelum 2008, dana 3,8 miliar dolar AS akan berpindah dari Yellow Pages ke iklan online. Ini disebabkan Yellow Pages terkesan kuno. Pencari iklan dibuat susah dan membuang waktu membolak-balik buku tebal hanya untuk mencari nomor telepon restoran atau agen tiket perjalanan. Melalui online, orang akan lebih mudah mendapatkan informasi seperti itu. Ini pula yang diincar Microsoft. Bisa dibilang, Microsoft kalah dari Google menggaet iklan online.
Apalagi Microsoft kalah berebut membeli DoubleClick dengan Google. Itu semakin menunjukkan ketertinggalannya dalam persaingan merebut pasar iklan online. Makanya, dia mencari rekanan untuk bisa berkolaborasi guna memenuhi ambisia mengalahkan Google. Siapa lagi yang bisa digaet selain runner up, Yahoo? Tak salah memang memilih Yahoo yang benar-benar memahami pangsa pasar iklan di AS, Inggris, Jepang, Hongkong dan negara lain. Yahoo juga mengembangkan teknologi Mindset, sebuah program yang mampu menampilkan grafik yang memberi tahu Yahoo apakah pengguna internet sedang mencari produk atau sudah hampir membelinya. Canggih kan?
Menurut laporan Abriton Inc dan Edison Media Reasearch, setiap pekan, 20 juta pengguna internet mengklik video online. Angka itu mendekati jumlah pemirsa American Idol, acara unggulan Fox Broadcasting Co. Di AS saja, selama 2007 belanja melalui iklan online mencapai 25,5 miliar dolar AS, seperti dikemukakan IDC dalam surveinya. Pada kuartal keempat 2007, keuntungan melalui iklan online naik 28 persen menjadi 7,3 miliar dolar AS.
Semiliar manusia yang terhubung ke dunia internet memang potensial bagi pasar iklan. Bukan lagi masalah jumlah, tapi bagaimana pesan iklan bisa sampai dan benar-benar menarik perhatian pemirsa. ***
--------------------------------------------------------
source: artikel Republika
============================================
How To Quit A Job?
Leaving a job is often a difficult step. Sure, there is the exciting opportunity to do something different, but if have been with an employer for over a year this can become an emotional step. People leave jobs for various reasons. The old job might just plain and simple suck. The pay is lousy and the boss is behaving like a dictator of a 3rd world country. Or the job might be target of outsourcing and the employee is pro-active by looking for his/her own way out. Or the job is a dead end.
No opportunity and the daily routine is boring. It could also be that the immediate co-workers and managers are just not as nice and that there is no great work relationship that makes the employee to love to go to work. A not so exciting job can still be a great place to work if you have great co-workers and managers around. Work is about money, but the socializing part is important, too. We're not trying to get into the reasons for leaving a job here for the matter of this article. However - we want to concentrate on the actual part of resigning from a job. And again - there are several different ways of leaving a job. If you absolutely do not care about your old job you could just leave but this step can have severe impact on your career down the road. Keep in mind that employers like to check the places you worked at before they want to hire you.
These sins of the past might come back and hurt your reputation. "Oh, he left that job without any notice. What if he does the same thing to me?" - This could be just one thought a new employer might have. Depending on the job a one week or two week notice should be given. In some cases 3-4 weeks can be appropriate. As higher you get up in the ranks this might be the way to go. An executive leaving a company without taking care of a proper transition might hurt himself if the company gets into problems afterwards and this becomes public knowledge. Treat the employer fair and do not burn any bridges. In the long run this will be the best decision an employee can make.
When resigning you should be prepared to avoid unnecessary stress. In most cases resigning is a stressful event. A well prepared employee can take some stress out of this big step with proper planning. Write a 2 or 3 line letter of resignation. Nothing fancy. Try not to explain why you leave. Just state that you are resigning from your position and let the company know what your last day at work will be. Sign the letter and hand it to the manager you are resigning to. Do not just turn over the letter and walk away.
Say that you are resigning and then hand over the letter of resignation. Be prepared to answer questions why you are leaving. Do not make up things. Prepare a quick list of pain points if needed. You might even help your co-workers by giving constructive feedback about certain situations and problems. I personally recommend never to mention the word money as the main reason of leaving. If things come down to money if often gets dirty.
Eventually be prepared for an immediate counter-offer during your resignation. Some companies try to fix the problem of an employee leaving by throwing more money at him/her. Or they want to buy time and pretend giving you more money. They give you more money but work on your replacement at the same time. Things might also work out Ok for a while but when the going gets tough and it comes to layoffs the guy who took the counter-offer might be one of the first ones to be let go because of the cost factor. I see only one situation when it can be good or Ok to accept a counter-offer. Say you are leaving because of the work environment and you are able to point out problems and issues.
Some employers are blind about these things and just don't realize how employees feel about certain things. Suddenly a good employees leaves and the issue comes to the surface. Some employers are willing to fix the issue and these are rare situations a counter-offer can be accepted. Still - the employee has to carefully evaluate the situation. It is important to know who you are dealing with from a personal side. Can you trust the employer?
Sometimes a counter-offer can come up during the last few days at a company or shortly after the last day. We have seen cases when counter-offers were made within 60-70 days after the employee left. These situations are not good. I highly recommend not to accept such a counter-offer no matter how tempting the offer is. The employee has to keep in mind that he/she already left. This mark will always stick. One day the employer might be in a different situation and has to decide who to let go first. Will it be the loyal employee who is with the company for 8 years or is it the "Gung-Ho" who left just to be lured back by money and who eventually leaves again if the next employer is willing to hand out even more cash? Make a bet ....
These are just a few things to keep in mind when thinking about resigning from a position. Be prepared. Be strong. Change can be very good for your career. ***
------------------------------------------------------------
by Christoph Puetz
About the author: Christoph Puetz is a successful entrepreneur and international book author. Websites of Christoph Puetz can be found at http://www.bestcreditresources.com and at http://www.webhostingresourcekit.com
================================================
Experience Overrated
Why is it a good idea to determine your worth? Whether you plan to stay at your current job or seek employment elsewhere, your assessment of your worth can become a bargaining chip should you choose to negotiate for higher compensation. It s a reference point on your way to improving not only your standard of living but your sense of self as well.
There are many ways your worth is determined for a particular job. One way is to look at your current earnings. That will at least tell you how your boss or company views your worth. Another way is to find out what the average job salaries are for people performing the same functions as you. Still another approach is to use a salary calculator to look at a salary comparison based on several factors including industry, geography and of course the level of the position itself. If you are interested in that approach, salary.com has a neat formula for calculating salary.
You can go to their site for more information: http://www.salary.com/home/layoutscripts/homl_display.asp If you want to make a lot of money, I suggest you look to your true worth. In most cases, your true worth is far greater than your current compensation. Your worth can be defined by what you bring to the table that is unique and valuable. Look at the skills, strengths, core competencies, marketable assets and accomplishments you can declare as your own. This is what describes your uniqueness. It is what differentiates you from the crowd.
Keep in mind that no other person possesses these same unique gifts. The things in life that are rare tend to be worth more than those things that are bountiful in nature. Extending this concept further, the rarest thing is a one-of-a-kind, which is priceless. There is nothing else like it. Have I just described you? Having said that, what number would best describe your worth? Once you have arrived at a number, communicate this with your spouse or best friend for validation. You may be surprised by their response.
Salary negotiations based on your true worth take on a whole new dimension. No, you probably won t be compensated one million dollars; however, I have seen twenty to forty thousand dollars added to starting compensation through aggressive negotiations. It is common to negotiate signing bonuses, stipulations calling for substantial six-month performance-based increases, several weeks of additional vacation time and many other perks. You have probably worked very hard to come to this point, so why stop short of getting what you truly want, and deserve. Wouldn t you rather be compensated on the basis of what you re worth than on some arbitrary figure designed to keep the status quo?
Remember, what you receive now becomes your benchmark for future positions. Go for what you are worth your life will never be the same! ***
------------------------------------------------------
David Richter
About the author: David Richter is a recognized authority in career coaching. His extensive knowledge and experience gained from many years in recruitment, outplacement and career management has allowed David to formulate powerful strategies anyone can use to secure interviews and receive offers. David holds Masters in both Engineering and Counseling Psychology. Visit: http://www.procareercoach.com
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