Jobs and CareersBisnis Lowongan Pembuatan Majalah / Buletin Iklan
Dengan hormat,
Sebelumnya kami ucapkan terimakasih kepada bapak. Begini pak, saya seorang mahasiswa jurusan komunikasi. Saya berkeinginan dan punya tekad untuk menjalankan bisnis periklanan. Hanya saja, dalam bentuk pembuatan buletin atau majalah berisi iklan saja.
Ada beberapa tim yang sudah kami siapkan. Sebenarnya bisnis ini sudah kami jalankan tetapi respons pasar/pengiklan tidak begitu positif. Tetapi, kami tidak putus asa.
Yang kami tanyakan:
1. Bagaimana peluang bisnis tersebut di masa mendatang, terkait dengan teknologi yang sudah canggih?
2. Bagaimana caranya meriset kebutuhan pasar sehingga meningkatkan produk si pengiklan?
3. Siapa segmen konsumen yang tepat untuk jenis usaha ini?
4. Tepatkah seandainya untuk penerbitan perdana kami tidak mengambil keuntungan asal biaya operasional dan produksi terpenuhi dari hasil pengiklan?
5. Langkah pertama apakah yang harus kami lakukan?
Demikian atas perhatian dan bantuannya kami sampaikan terima kasih.
Alfarozi
Mahasiswa dan aktivis kampus
Malang-Jawa Timur
Jawab:
Mas Alfarozi Yth,
Pertama, saya ucapkan selamat kepada Anda dan teman-teman yang sudah bergerak melakukan bisnis sendiri. Semoga langkah dan aktivitas Anda dapat memberikan motivasi pada rekan-rekan yang lain, baik mahasiswa atau masyarakat umum untuk melakukan hal yang sama. Problem Anda, respons pasar yang tidak begitu positif, merupakan problem yang umum bagi sebuah bisnis yang baru muncul, apalagi produknya juga baru dan belum populer. Jadi, jangan berkecil hati. Pertanyaan Anda juga sangat bagus karena mencerminkan pemahaman Anda atas problem tersebut. Mari kita urai dan mencoba mencari penyelesaiannya.
Bisnis ini dapat dikelompokkan dalam bisnis media cetak. Menurut saya, bisnis ini masih memberikan peluang yang bagus di masa datang. Kalau yang Anda maksud teknologi itu adalah teknologi elektronik (TV, internet, radio, dsb.), tetap saja media cetak merupakan salah satu pilihan bagi pengiklan untuk berpromosi. Coba perhatikan, belanja iklan perusahaan di Indonesia masih sangat besar, salah satu belanja terbesar di antaranya menggunakan media cetak. Jadi, peluang tetap terbuka, asal Anda jeli melihat dan memanfaatkannya.
Menjawab pertanyaan Anda kedua dan ketiga, saya akan mulai dengan pertanyaan manfaat apa yang diperoleh pengiklan apabila mereka menggunakan buletin Anda? Sekarang berdirilah Anda pada posisi mereka. Bila saya jadi pengiklan, tentu saya ingin promosi produk atau jasa saya sampai ke konsumen yang tepat, dan tujuan akhirnya adalah konsumen itu mau menggunakan produk atau jasa saya. Jadi, saya akan melihat ke mana Anda mau menyebarkan buletin Anda. Hanya kota Malang-Batu dan sekitarnya, atau menyebar dalam radius yang lebih lebar hingga Surabaya atau Jawa Timur?
Luasnya sebaran buletin Anda tentu menjadi salah satu kunci penting untuk menarik pengiklan. Di samping itu tempat-tempat sebaran buletin Anda juga menunjukkan konsumen yang akan dibidik, misal di toko buku, supermarket, minimarket, hotel atau restoran. Nah, ini juga merefleksikan segmen konsumen yang akan dituju. Jadi, langkah pertama Anda dan teman-teman lakukan adalah perhatikan hal di atas, lalu bandingkan dengan produk yang Anda tawarkan sekarang. Definisikan produk Anda, siapa pemakai jasa Anda dan siapa konsumen produk Anda. Mungkin Anda bisa sedikit melebarkan pemakai jasa Anda.
Bukan hanya mengiklankan produk tertentu, tetapi bisa juga Anda masukkan lowongan pekerjaan, tempat istirahat, hotel atau restoran yang banyak tersebar di kota Anda. Karena itu, isi (content) buletin Anda menjadi hal yang penting. Tidakkah Anda memasukkan tulisan dalam bentuk feature (tulisan panjang - Red)? Atau tips apa pun: belanja, menginap, mencari hotel dan lainnya. Kembangkan juga bentuk iklan yang ditawarkan, tidak hanya bentuk spot, iklan baris bahkan iklan dalam bentuk artikel juga dapat ditawarkan.
Terakhir, apakah buletin Anda dijual atau disebar gratis? Menurut saya, tidaklah menguntungkan buat saya membeli buletin hanya untuk membaca iklan produk tertentu. Jika ada lowongan kerja, itu lebih menarik dan ada manfaatnya mengeluarkan uang untuk membelinya. Selain itu periode terbit juga akan menjadi pertimbangan pengiklan menggunakan jasa Anda. Apakah bulanan, dwimingguan atau bagaimana?
Mungkin nggak buletin itu disebar gratis? Menurut saya, itu mungkin. Hitung-hitungannya adalah asal income yang Anda peroleh dari pengiklan sudah dapat memenuhi segala biaya yang Anda butuhkan untuk buletin ini, seperti pertanyaan Anda keempat.
Mengambil keuntungan tentu tujuan setiap bisnis. Hanya saja jika produk yang ditawarkan betul-betul baru maka perlu usaha yang keras untuk memasarkan produk dan berpromosi memperkenalkan buletin Anda. Ini juga membutuhkan biaya yang tidak sedikit. Penerbitan perdana sudah mencapai BEP (break event point) menurut saya sudah bagus, asal jangan lupa promosi produk Anda tadi. Boleh jadi waktu yang diperlukan untuk berpromosi selama 2-3 bulan. Perlu Anda ketahui di Jakarta sudah ada yang melakukan hal ini dan berhasil.
Semoga penjelasan ini membantu usaha Anda. Selamat berbisnis. Silakan kunjungi www.titianbisnis.com untuk mendapatkan informasi mengenai bisnis dan kewirausahaan lebih lanjut. Bagi para pembaca yang telah mengirimkan pertanyaan baik dari surat atau e-mail, mohon kesediaannya untuk bersabar menerima jawabannya karena banyaknya surat dan e-mail yang masuk. ***
---------------------------------------------
source: artikel Republika
* Setiap pertanyaan atau surat harus disertai dengan alamat (e-mail) lengkap. Terima kasih. (Redaksi).
Diasuh oleh Ir Sri Bramantoro Abdinagoro, MM (konsultan)
TITIAN consulting + learning
e-mail: probis2002@republika.co.id
faksimile: 021-7983623
alamat surat:Ayo Berwirausaha, Suplemen Probis, HU Republika, Jl Warung Buncit Raya No 37, Jakarta 12510
=================================
Leave your dead end job...for good.
So here you are stuck in a dead end job. Are you hitting the glass ceiling in a job you once loved, but now can t stand? Maybe the hours are long. Maybe you can t stand retail customers anymore. Maybe you re like 70% of college students who didn t earn a degree and you feel this is the best job you can get without one. Take heart.
There are a lot of great careers out there, especially for people who have some work experience. But how will you get trained and how can you go to school when you re still working after all you ve got bills to pay, maybe kids, a car payment and a mortgage? A career college can train you and get you the right certification to get into a better job and a better future.
Career colleges offer relevant coursework, proper accreditation and flexible schedules to get you into a better career in medical, computer, paralegal or business fields. Usually there s limited, or no waiting to take the courses you need. Most programs take two years or less and some as little as six months! The fact that you ve had some work experience, hopefully with increased responsibilities, will give you an advantage once you finish your schooling.
Here are three occupational fields that are full of opportunity now and will continue to be over the next decade.
Healthcare
The healthcare field is one of the fastest growing fields around. More and more people are retiring out of it, the American population has grown and we are living longer lives. These conditions have created a huge demand for all types of medical jobs. Three hot jobs are:
Nursing Dental Hygiene Medical Coding
Computer
Just like healthcare, computer based jobs are continuing to grow. Computers are taking over the world, but they still need programmers and operators to make them work. Here are three jobs that have great growth potential:
Help Desk Analyst Software Development Graphic Design
Mechanical Trades
If you don t like to sit behind a desk all day, there are plenty of jobs that allow you to be constructive and pay well.
HVAC Technician Electrician Appliance Repair Technicia
Don t settle for a dead end job. You have too many years left in the workforce to be unhappy for eight hours a day. With flexible schedules, short time to completion and a variety of financial aid options, a career college can take you towards a better job and a better life. ***
---------------------------------------------------------------------
by Max Stein
www.top-colleges.com
About the author: Max Stein, Salt Lake City, UT, USA http://www.degreesource.com/articles Max Stein is a freelance writer who writes about business, education and marketing. maxstein_9@hotmail.com www.degreesource.com
========================================
Giving Up" vs. "Failure" In Your Internet Marketing Career
I never really liked the word "failure". The word "failure".. plain and simple denotes failure. There is nothing that sounds nice about the word "failure". It is not an attractive word and when we hear it, there is not much we can say to refute its' implications. It is said that 95 percent of online internet businesses will fail. Ironically, I had heard this statistic after I purchased both of my home based businesses. It did not give me a very hopeful feeling to say the least, and I actually questioned what I had actually gotten myself into.
I always wondered if these statistics were cited to sell programs and products. Negative advertising does work, because people are actually driven by fear. These statistics can also be a catalyst for the online internet newbie to give up prematurely before actually giving his or her program a chance to be successful. Does "giving up" imply failure or does "giving up" have its' own meaning unto itself. "Giving up" is definitely related to failure in every sense of the word. I myself, however, would like to change the statistic above to this. " A large percentage of the 95 percent online internet marketing failure rate is a result of "giving up" prematurely, before giving their program a chance to work".
I truly believe that many of us would not give up so fast if we had program sponsors that actually tried to help us get started after they took are money with their "sincere" sales pitch. I have not had the greatest experience myself in this area myself, and I did struggle quite a bit at first. I truly believe in the idea of online business coaching to help the newbie internet marketer get started as it will stop these "failures" before it is too late. ***
--------------------------------------------------------------
by Michelle Tukachinsky
Michelle Tukachinsky http://www.mtmarketing.biz
http://www.moneyvideo.net http://www.keys-to-prosperity.com
http://www.onlinebusinesscoach.org
==============================
There Is No Such Thing As A Fully Automated Internet Marketing Career
We hear so much nowadays about home based internet marketing businesses that are "self-automated"to run on their own. These businesses sound exciting because the first thing we think about is how our business will produce high profits for us as we are sitting on the beach in the Bahamas. How great this would be... if it were only true. Although there are some businesses that do have more automated features built in, these businesses cannot produce online income for you without some intervention on your part.
To be totally blunt, you will not make money online if you do not actively market yourself or your program on the internet. We hear so much about the failure rates in internet marketing. We also hear so much about internet scams or the latest scam designed to take your money and run with it. Although there are a lot of scams on the internet that we have to beware of, many of the programs advertised to make money are truly legitimate. The problem here, however, is that we are led to believe that we do not have to do very much to actually profit and make money from these programs.
Even if a program does have built in features which help the program sell itself,you as a home based business owner will have to market the program to get people to see it! If the program that you are currently involved in says that it will market your program for you, you may have to pay a pretty penny for this. This could mean that you would need to shell out hundreds, even thousands per month in an advertising cooperative. I would not do this at all... you are almost guaranteed to lose your money in these situations.
I do know some people who have lost their shirts in advertising cooperatives. In conclusion, we all must come to the realization that we will get out what we put in to our home based business, internet marketing business, or business franchise. I would say that this is especially true if you are an internet newbie and have just started or are looking to start a home based business. We must work hard on a daily basis to let people know about us and the products and services we have to offer. If we do not, success will not even be close to our fingertips. ***
---------------------------------------------------------------------
by Michelle Tukachinsky)
Michelle Tukachinsky http://www.internetmarketingcoachmt.com
http://www.homebasedbusiness-mt.com
Dengan hormat,
Sebelumnya kami ucapkan terimakasih kepada bapak. Begini pak, saya seorang mahasiswa jurusan komunikasi. Saya berkeinginan dan punya tekad untuk menjalankan bisnis periklanan. Hanya saja, dalam bentuk pembuatan buletin atau majalah berisi iklan saja.
Ada beberapa tim yang sudah kami siapkan. Sebenarnya bisnis ini sudah kami jalankan tetapi respons pasar/pengiklan tidak begitu positif. Tetapi, kami tidak putus asa.
Yang kami tanyakan:
1. Bagaimana peluang bisnis tersebut di masa mendatang, terkait dengan teknologi yang sudah canggih?
2. Bagaimana caranya meriset kebutuhan pasar sehingga meningkatkan produk si pengiklan?
3. Siapa segmen konsumen yang tepat untuk jenis usaha ini?
4. Tepatkah seandainya untuk penerbitan perdana kami tidak mengambil keuntungan asal biaya operasional dan produksi terpenuhi dari hasil pengiklan?
5. Langkah pertama apakah yang harus kami lakukan?
Demikian atas perhatian dan bantuannya kami sampaikan terima kasih.
Alfarozi
Mahasiswa dan aktivis kampus
Malang-Jawa Timur
Jawab:
Mas Alfarozi Yth,
Pertama, saya ucapkan selamat kepada Anda dan teman-teman yang sudah bergerak melakukan bisnis sendiri. Semoga langkah dan aktivitas Anda dapat memberikan motivasi pada rekan-rekan yang lain, baik mahasiswa atau masyarakat umum untuk melakukan hal yang sama. Problem Anda, respons pasar yang tidak begitu positif, merupakan problem yang umum bagi sebuah bisnis yang baru muncul, apalagi produknya juga baru dan belum populer. Jadi, jangan berkecil hati. Pertanyaan Anda juga sangat bagus karena mencerminkan pemahaman Anda atas problem tersebut. Mari kita urai dan mencoba mencari penyelesaiannya.
Bisnis ini dapat dikelompokkan dalam bisnis media cetak. Menurut saya, bisnis ini masih memberikan peluang yang bagus di masa datang. Kalau yang Anda maksud teknologi itu adalah teknologi elektronik (TV, internet, radio, dsb.), tetap saja media cetak merupakan salah satu pilihan bagi pengiklan untuk berpromosi. Coba perhatikan, belanja iklan perusahaan di Indonesia masih sangat besar, salah satu belanja terbesar di antaranya menggunakan media cetak. Jadi, peluang tetap terbuka, asal Anda jeli melihat dan memanfaatkannya.
Menjawab pertanyaan Anda kedua dan ketiga, saya akan mulai dengan pertanyaan manfaat apa yang diperoleh pengiklan apabila mereka menggunakan buletin Anda? Sekarang berdirilah Anda pada posisi mereka. Bila saya jadi pengiklan, tentu saya ingin promosi produk atau jasa saya sampai ke konsumen yang tepat, dan tujuan akhirnya adalah konsumen itu mau menggunakan produk atau jasa saya. Jadi, saya akan melihat ke mana Anda mau menyebarkan buletin Anda. Hanya kota Malang-Batu dan sekitarnya, atau menyebar dalam radius yang lebih lebar hingga Surabaya atau Jawa Timur?
Luasnya sebaran buletin Anda tentu menjadi salah satu kunci penting untuk menarik pengiklan. Di samping itu tempat-tempat sebaran buletin Anda juga menunjukkan konsumen yang akan dibidik, misal di toko buku, supermarket, minimarket, hotel atau restoran. Nah, ini juga merefleksikan segmen konsumen yang akan dituju. Jadi, langkah pertama Anda dan teman-teman lakukan adalah perhatikan hal di atas, lalu bandingkan dengan produk yang Anda tawarkan sekarang. Definisikan produk Anda, siapa pemakai jasa Anda dan siapa konsumen produk Anda. Mungkin Anda bisa sedikit melebarkan pemakai jasa Anda.
Bukan hanya mengiklankan produk tertentu, tetapi bisa juga Anda masukkan lowongan pekerjaan, tempat istirahat, hotel atau restoran yang banyak tersebar di kota Anda. Karena itu, isi (content) buletin Anda menjadi hal yang penting. Tidakkah Anda memasukkan tulisan dalam bentuk feature (tulisan panjang - Red)? Atau tips apa pun: belanja, menginap, mencari hotel dan lainnya. Kembangkan juga bentuk iklan yang ditawarkan, tidak hanya bentuk spot, iklan baris bahkan iklan dalam bentuk artikel juga dapat ditawarkan.
Terakhir, apakah buletin Anda dijual atau disebar gratis? Menurut saya, tidaklah menguntungkan buat saya membeli buletin hanya untuk membaca iklan produk tertentu. Jika ada lowongan kerja, itu lebih menarik dan ada manfaatnya mengeluarkan uang untuk membelinya. Selain itu periode terbit juga akan menjadi pertimbangan pengiklan menggunakan jasa Anda. Apakah bulanan, dwimingguan atau bagaimana?
Mungkin nggak buletin itu disebar gratis? Menurut saya, itu mungkin. Hitung-hitungannya adalah asal income yang Anda peroleh dari pengiklan sudah dapat memenuhi segala biaya yang Anda butuhkan untuk buletin ini, seperti pertanyaan Anda keempat.
Mengambil keuntungan tentu tujuan setiap bisnis. Hanya saja jika produk yang ditawarkan betul-betul baru maka perlu usaha yang keras untuk memasarkan produk dan berpromosi memperkenalkan buletin Anda. Ini juga membutuhkan biaya yang tidak sedikit. Penerbitan perdana sudah mencapai BEP (break event point) menurut saya sudah bagus, asal jangan lupa promosi produk Anda tadi. Boleh jadi waktu yang diperlukan untuk berpromosi selama 2-3 bulan. Perlu Anda ketahui di Jakarta sudah ada yang melakukan hal ini dan berhasil.
Semoga penjelasan ini membantu usaha Anda. Selamat berbisnis. Silakan kunjungi www.titianbisnis.com untuk mendapatkan informasi mengenai bisnis dan kewirausahaan lebih lanjut. Bagi para pembaca yang telah mengirimkan pertanyaan baik dari surat atau e-mail, mohon kesediaannya untuk bersabar menerima jawabannya karena banyaknya surat dan e-mail yang masuk. ***
---------------------------------------------
source: artikel Republika
* Setiap pertanyaan atau surat harus disertai dengan alamat (e-mail) lengkap. Terima kasih. (Redaksi).
Diasuh oleh Ir Sri Bramantoro Abdinagoro, MM (konsultan)
TITIAN consulting + learning
e-mail: probis2002@republika.co.id
faksimile: 021-7983623
alamat surat:Ayo Berwirausaha, Suplemen Probis, HU Republika, Jl Warung Buncit Raya No 37, Jakarta 12510
=================================
Leave your dead end job...for good.
So here you are stuck in a dead end job. Are you hitting the glass ceiling in a job you once loved, but now can t stand? Maybe the hours are long. Maybe you can t stand retail customers anymore. Maybe you re like 70% of college students who didn t earn a degree and you feel this is the best job you can get without one. Take heart.
There are a lot of great careers out there, especially for people who have some work experience. But how will you get trained and how can you go to school when you re still working after all you ve got bills to pay, maybe kids, a car payment and a mortgage? A career college can train you and get you the right certification to get into a better job and a better future.
Career colleges offer relevant coursework, proper accreditation and flexible schedules to get you into a better career in medical, computer, paralegal or business fields. Usually there s limited, or no waiting to take the courses you need. Most programs take two years or less and some as little as six months! The fact that you ve had some work experience, hopefully with increased responsibilities, will give you an advantage once you finish your schooling.
Here are three occupational fields that are full of opportunity now and will continue to be over the next decade.
Healthcare
The healthcare field is one of the fastest growing fields around. More and more people are retiring out of it, the American population has grown and we are living longer lives. These conditions have created a huge demand for all types of medical jobs. Three hot jobs are:
Nursing Dental Hygiene Medical Coding
Computer
Just like healthcare, computer based jobs are continuing to grow. Computers are taking over the world, but they still need programmers and operators to make them work. Here are three jobs that have great growth potential:
Help Desk Analyst Software Development Graphic Design
Mechanical Trades
If you don t like to sit behind a desk all day, there are plenty of jobs that allow you to be constructive and pay well.
HVAC Technician Electrician Appliance Repair Technicia
Don t settle for a dead end job. You have too many years left in the workforce to be unhappy for eight hours a day. With flexible schedules, short time to completion and a variety of financial aid options, a career college can take you towards a better job and a better life. ***
---------------------------------------------------------------------
by Max Stein
www.top-colleges.com
About the author: Max Stein, Salt Lake City, UT, USA http://www.degreesource.com/articles Max Stein is a freelance writer who writes about business, education and marketing. maxstein_9@hotmail.com www.degreesource.com
========================================
Giving Up" vs. "Failure" In Your Internet Marketing Career
I never really liked the word "failure". The word "failure".. plain and simple denotes failure. There is nothing that sounds nice about the word "failure". It is not an attractive word and when we hear it, there is not much we can say to refute its' implications. It is said that 95 percent of online internet businesses will fail. Ironically, I had heard this statistic after I purchased both of my home based businesses. It did not give me a very hopeful feeling to say the least, and I actually questioned what I had actually gotten myself into.
I always wondered if these statistics were cited to sell programs and products. Negative advertising does work, because people are actually driven by fear. These statistics can also be a catalyst for the online internet newbie to give up prematurely before actually giving his or her program a chance to be successful. Does "giving up" imply failure or does "giving up" have its' own meaning unto itself. "Giving up" is definitely related to failure in every sense of the word. I myself, however, would like to change the statistic above to this. " A large percentage of the 95 percent online internet marketing failure rate is a result of "giving up" prematurely, before giving their program a chance to work".
I truly believe that many of us would not give up so fast if we had program sponsors that actually tried to help us get started after they took are money with their "sincere" sales pitch. I have not had the greatest experience myself in this area myself, and I did struggle quite a bit at first. I truly believe in the idea of online business coaching to help the newbie internet marketer get started as it will stop these "failures" before it is too late. ***
--------------------------------------------------------------
by Michelle Tukachinsky
Michelle Tukachinsky http://www.mtmarketing.biz
http://www.moneyvideo.net http://www.keys-to-prosperity.com
http://www.onlinebusinesscoach.org
==============================
There Is No Such Thing As A Fully Automated Internet Marketing Career
We hear so much nowadays about home based internet marketing businesses that are "self-automated"to run on their own. These businesses sound exciting because the first thing we think about is how our business will produce high profits for us as we are sitting on the beach in the Bahamas. How great this would be... if it were only true. Although there are some businesses that do have more automated features built in, these businesses cannot produce online income for you without some intervention on your part.
To be totally blunt, you will not make money online if you do not actively market yourself or your program on the internet. We hear so much about the failure rates in internet marketing. We also hear so much about internet scams or the latest scam designed to take your money and run with it. Although there are a lot of scams on the internet that we have to beware of, many of the programs advertised to make money are truly legitimate. The problem here, however, is that we are led to believe that we do not have to do very much to actually profit and make money from these programs.
Even if a program does have built in features which help the program sell itself,you as a home based business owner will have to market the program to get people to see it! If the program that you are currently involved in says that it will market your program for you, you may have to pay a pretty penny for this. This could mean that you would need to shell out hundreds, even thousands per month in an advertising cooperative. I would not do this at all... you are almost guaranteed to lose your money in these situations.
I do know some people who have lost their shirts in advertising cooperatives. In conclusion, we all must come to the realization that we will get out what we put in to our home based business, internet marketing business, or business franchise. I would say that this is especially true if you are an internet newbie and have just started or are looking to start a home based business. We must work hard on a daily basis to let people know about us and the products and services we have to offer. If we do not, success will not even be close to our fingertips. ***
---------------------------------------------------------------------
by Michelle Tukachinsky)
Michelle Tukachinsky http://www.internetmarketingcoachmt.com
http://www.homebasedbusiness-mt.com
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