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How to Become a Highly Paid Expert in Any Field - Simple Steps, Huge Results

How to Become a Highly Paid Expert in Any Field - Simple Steps, Huge Results
By Naveen Thalanki
What is all the fuss about becoming an expert. Why does being perceived as an expert matter more and more. It matters because the world is becoming less plain vanilla and more hostile for the generalist. Why would anyone do business with you if someone carries the halo of an expert about him AND offers the same services as you.

In fact the need to become an expert is stressed more and more in marketing circles. But this is the first webinar where I came across profound insights on how to actually become one. So as funny as it might sound we now have an expert on experts, Brendon Burchard. He is the founder of Experts Academy. Here is what he has to say about becoming a highly paid expert.

An Expert - An informed person who gets highly paid for their insight.

4 Key Areas of Expertise For An Employee

For those of us who work for others i.e. have a career, there are 4 key areas of expertise. You will also notice that these areas have a progressive relation from one to another.

1) Business Creator -> A person with this expertise is a growth minded individual. He focuses on the question "How do I bring more business to my business?" An entrepreneur is a good example of a business creator. But even an employee can become an excellent business creator.

2) Business Operator -> A person with this expertise makes things happen. She focuses on operational excellence and cost control.

This is also the next step in the evolution of a business. Typically an entrepreneur creates a business using the first expertise. Then his managers and staff work at improving the efficiencies.

3) Business Innovator -> A maverick who discovers additional value by being different. A person with this expertise shakes things up by bringing in new ideas. He focuses on competitive advantage.

If a business creator focuses on the market to create more business a business innovator focuses on the competition to derive more distinction and competitive advantage of his company.

4) Business leader -> focuses on people development and talent and leadership pipeline.

To sum up you need to become an expert on all four areas to become an indispensable employee. A good trait in the current economic situation.

But these have a stacking effect. You can become great just by mastering one or two areas.

Some real life examples...

Carol Bartz currently the CEO of Yahoo is a business creator and a legendary business operator. She brought Autodesk back from dead and is known for her managerial control.

Another example, Wang Chuan-Fu, CEO of BYD, a super smart businessman from China, has singlehandedly taken China to the top of the world pecking order in manufacturing batteries for electric cars. He is a great business creator. However BYD is Wang and Wang is BYD. There is no one to take his place. Wang is not a business leader in that sense.

If you are not an employee but a self employed businessperson, that is an entrepreneur then there are 5 areas to focus on becoming an expert at.

1) Speaking. This is one of the most highly paid industries. Anthony Robbins, if you have not hear of him then you have not heard of the self improvement industry, is paid 250,000 dollars for a one hour speech

2) Seminar. Conducting seminars in your area of expertise.

3) Coaching. This is a rapidly growing category.

4) Consulting

5) Products - Books, reports, podcasts etc.

8 Things Experts Do

1) Choose Mastery -> An expert selects one or a few areas and then dives deep into those areas to build mastery. An opportunist on the other hand gives in too easily to boredom and frustration and moves on to dig new holes elsewhere.

2) Study their subject and interview other experts, intensely looking for patterns and best practices. Those who succeed are those who listen.

Studying your subject requires that you read in your area of expertise.

3) Create arguments on what to pay attention to, what things mean, how things work and how things might turn out.

To really understand what the above statement means just watch a business channel on TV such as CNBC. You will have experts giving their take on the latest economic event or stock index.

4) Simplify complex ideas by building frameworks.

5) Write, speak, record, package their knowledge through books, blogs etc.

6) Campaign their expertise. Not promote but campaign. Promotion is a one time point of contact with the customer whereas a campaign is sustained contact with the customer. Research indicates that a prospect buys on the 7th contact on an average.

7) Real experts charge expert fees ( and boy are they high. Just think lawyer, doctor.)

8 ) Focus on building a business that offers distinction (from the competition), excellence and service.

How Do You Know an Expert

In other words what does it take for a prospect to perceive you as an expert.

There are 11.

1) Position (Title, Job etc.). A 'Vice President of Marketing' title carries more weight than huh 'Manager-'.

2) Personal Path (Their journey of struggle and success). If you are looking for an expert to teach you how to go from personal bankruptcy to financial freedom would you look for some one who has achieved exactly what you were looking for from exactly similar circumstances or a hot shot MBA from an Ivy League business school with specialization in personal finance.

I would chose the former.

3) Progress (Show actual results)

4) Products (Books, articles etc.). Personally for me a person that has written a book has an extremely good chance of an expert status in my world.

5) Praise (testimonials)

6) Paying clients (A roster of clients that have actually shelved out money)

7) Press / Performance ( As seen or quoted in the media)

8) Promotions ( You the prospect have been told about the expert)

9) Partnerships (Others believe in this expert therefore you should believe in her as well)

10) Philosophy. Even if you have none of the rest but are known for your brilliant philosophy then you are an expert.

11) Popularity ( most viewed, visited, sold etc.)

There you are. Simple and clear cut steps to become a well known expert.

So what do you want to be an expert on?

Like the article then check out my blog for more.

Need more than just articles. How about books on personal growth written by some of the greatest thinkers in history.

This collection includes well known names such Tom Peters, Seth Godin, Napolean Hill, Jay Abraham, James Allen and many many more.

Subscription is free.

Sometimes the best things in life are indeed free!

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A Vital Mind at Midlife - 7 Tips to Try Now
By Susan R Meyer
Remember Katherine Hepburn and Spencer Tracy in Pat and Mike? What a great example of mental vitality at midlife! The two of them verbally sparred their way through the entire movie. Can you hear Hepburn's staccato voice making witty remarks? Do you want to keep you mind - and wits - just as sharp? Your hairdresser and your gym will keep your body vital and young. Here are seven tips to keep your mind in shape.

1. Let's Get Physical

What has your body done for your brain lately? If you're not in good physical shape, your brain will let you know. Dance, bike, walk, run - get some exercise every day. Jump rope. Rollerblade. The more you move, the younger you'll stay. Regular exercise improves circulation throughout the body and keeps those brain cells in shape.

Did you know that regular exercise releases chemicals that decrease stress and promotes emotional well-being? Stress slows you down physically and mentally. Lack of activity can make depression deeper, making you feel older by the minute. Get moving!

2. Riddle Me This

Crossword puzzles, word games, riddles - they all keep the brain working. Did you know that the puzzles in some papers get harder as the week goes on? Master Monday, then tackle Tuesday. Keep going until you are fearless on Friday. Play word games on your phone. Try to figure out something new - a recipe, a different way of doing an everyday task, a new route to work. Challenge your mind every day.

3. Become a Detective - Develop Your Powers of Observation

Pick something new to observe every day, focus on it, and keep some observation notes. One day it might be clothing, another, how people interact on the bus, another how people carry packages. It doesn't matter as much what you observe as how you observe. Look for connections between different things that you see. Are there patterns or trends? Do younger people carry different umbrellas than older people? Who jaywalks and who doesn't? At the end of the day, look at your notes and create a theory about how the world works.

4. Meditate

Meditation lowers your blood pressure and improves your mental alertness. There are many excellent meditation tapes and websites available if you need inspiration. If not, just find a quiet place. Sit in a relaxed position with both feet on the floor. Breath in through your nose, out through your moth. Let your thoughts float by like clouds in the sky. Watch them. Notice the space between them as they float past. Let yourself slip into that quiet, peaceful space between the thoughts. Let that peace envelop you.

5. Take a Field Trip

Go someplace new. Get out of your everyday surroundings. If you live in or near a medium to large city, explore different neighborhoods. Walk around. Maybe even strike up a conversation with a stranger. Investigate some stores; sample a new cuisine.

Take a virtual field trip if you can't take a real one. Plan your dream vacation on your computer. Pick up some travel brochures and maps.

6. Laugh, Laugh, Laugh

Laughter keeps you young - especially when you can laugh at yourself. Laughter not only reduces stress, it's also good for your immune system.

7. Think Positive!

Practice positive thinking. Learn to use counters to deal with your negative thoughts. Don't say, "I can't do this." Try, "I can do anything I attempt." Keep positive statements posted where you can see them every day. Repeat your positive messages often. Negative thinking ages you. Positive thinking keeps you going.

And a bonus technique:

8. Develop Your Spirit

Connect to something bigger than yourself on a regular basis. Become part of an organized religion - whether the religion of your childhood or something new - or connect to Spirit through music, meditation or spending time in nature. Developing your spirit revitalizes your whole being.

Susan R. Meyer is an Executive and Life Coach and consultant specializing in helping people and organizations connect the dots and implement a plan. Visit http://www.MappingMidlife.com to sign up for Midlife Matters: Tools and Tips to Avoid Midlife Mayhem. It's free! Ready for your newest life adventure? Please visit http://www.susanrmeyer.com for more information and resources. You can also contact her at dr.susan@life-workcoach.com

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The Top 10 Ingredients of an Effective Visualization
By Heidi Michaels
Anticipating an event, competition, or a stressful situation can cause people to feel anxious, uncertain or even fearful. Anticipating the start of race, giving a presentation or flying in a plane can all elicit anxious feelings. The "what ifs" that can run through our minds fuels our anxiety and doubt. The "what ifs" also play out in our minds in not only words, but in pictures as well. Our "what ifs" are the movie we're living. In order to perform in more relaxed, confident state, we need to change the movie in which we're living. After all, what you see is what you get.

Many of our challenges in life, sports and in business can be handled by changing our "what ifs". How many times have you imagined an outcome to a life event that you were certain would not be favorable? The event probably went just as you imagined, right?

Champions in life, sports and in business use visualization strategies to overcome feelings of anxiety, perform at their best and to increase their energy and enjoyment. Every visualization has 10 important ingredients.

1. Begin by relaxing. A relaxed mind equals a relaxed body.

Quiet your body and your mind. Relax your breathing.

2. It must be real, right now, in the present moment.

See yourself performing now, not in the past, not in the future. Right now.

3. Use all of your senses.

Actively engage what it feels, tastes, smells, sounds, and looks like to perform exactly as you would like to.

4. Use repetition and small doses.

Practice your visualization in small doses. 15-20 minutes can seem like a lifetime. Start out with 5 minutes.

Stop. Then do it again for just 5 minutes. Try to increase your time to a maximum of 20 minutes, two to three times a day.

5. Use different perspectives.

Imagine seeing yourself performing as if you are looking through the lens of a camera. Try the zoom lens and the wide lens. See yourself from the front, the back, and the side. See it from your mind's eye and as an observer.

6. Utilize your emotions

Feel your excitement, your pride, as you visualize your performance.

7. Be perfect

The best time to be a perfectionist is in your visualization. See yourself performing perfectly.

8. Use past successes to fuel and energize you.

Recall past successes. Recall the emotions and your senses to energize yourself through a tough situation; build your confidence.

9. Incorporate affirmations

Utilize positive self-talk. Repeat affirmations to yourself.

10. Practice

Like any skill the more you practice, the better you become.

Heidi Michaels is a certified personal performance coach who specializes in helping her clients develop a champion mindset. She works with women, business owners and athletes. She may be contacted at Heidi@HeidiMichaels.com or by visiting her website http://www.heidimichaels.com

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